Marilyn Standifer Shreve is a pioneer in the development of patient-centered, technology-driven medication adherence initiatives and tailored interactive pharmaceutical care strategies with extensive experience in establishing technology-driven health care stakeholder strategic collaborations.  Marilyn was instrumental in developing consumer education and interactive technology policy for the state of California while serving for nine years as a member and/or President of the California State Board of Pharmacy. 
 
 

Over the past fifteen years, Marilyn has held leadership positions focused on Telehealth, Interactive Technology, Reimbursement Strategy, Government Affairs, Consumer Marketing, Business Development and Trade Relations.    

Marilyn has built and led high-performance cross-functional, multi-disciplinary Bio-Pharma teams responsible for designing, developing and building interactive technology commercialization strategies that improve patients’ adherence to their treatment regimen and to their medication therapy.   She has led more than twenty-five inter-institutional studies and/or Tailored Interactive Patient Health initiatives that include patients’ cultures, motivations, beliefs, self-efficacy, literacy, health barriers and attitudes relating to medication-taking behavior and treatment adherence.  

As Chair of the California State Board of Pharmacy’s Technology Committee, Marilyn spearheaded California’s (CA) efforts to become the first state to implement policies that authorized the electronic transmission of prescriptions from physicians to pharmacists (e-prescribing).  CA’s e-prescribing model was adopted by the National State Boards of Pharmacy.

While serving as President of the CA State Board of Pharmacy, Marilyn organized the Summit of Health Care Purchasers and Providers in collaboration with the U.S. Department of Health and Human Services, the State of CA Health and Welfare Agency and the State of CA Department of Consumer Affairs.  The Summit focused on the importance of designing and deploying effective methods to deliver health care interventions that address the marketplace potential for pharmacist-led Medication Therapy Management initiatives and cost-effective Disease Management programs.  Her work also addressed the value of financial incentives (Pay-for-Performance) in advancing pharmacist-managed medication adherence initiatives. 

Marilyn founded and served as editor of HEALTH NOTES, a series of patient-centered monographs that assisted CA health care professionals in becoming better informed on health topics of value to consumers (i.e., Pain Management, Women’s Health, Alternative Medicines and The Care of Children and Adults with Disabilities).   She also established the “California Health” column for the North American Précis Syndicate—her consumer-focused wellness columns generated approximately 4,000 articles published in forty states reaching over 243 million readers.

As a member of the State of CA Public Employees Hospital and Medical Care Act Legislative Panel, the National Association of State Boards of Pharmacy, the National Pharmacists Smoking Cessation Leadership Initiative and the State of CA Health Information Exchange Privacy and Education Committees, Marilyn has worked to provide data on the effectiveness of technology-driven health care interventions.  She has built an understanding among health care stakeholders of the value of tailored interactive technologies that engage and motivate patients to take an active role in managing their treatment regimen; improving their medication-taking behavior; and, adopting healthy lifestyles.

Through Marilyn’s tenure on the Board of Overseers for the University of California, San Francisco School of Pharmacy and as a member of the Clinical Faculty at the University of California San Francisco, she has contributed a wealth of knowledge to the process of developing effective interactive technology-driven initiatives that help patients achieve the best results from their treatment regimen and their medication therapy.

Marilyn has spearheaded technology-driven strategic collaborations  with numerous organizations including:  Humana, University of Miami, Geisinger Health System, Safeway, Los Angeles Unified County School District, University of California, San Francisco, School of Pharmacy,  Savon Drugs, University of Southern California, School of Pharmacy, Kroger’s, Astra Merck, Mid-America Business Group on Health, CVS/Caremark, Longs, Walgreens, Kaiser, United Health Care, WellPoint, multiple BlueCross Health Plans, Portland Gas and Electric, Sprint, State of Florida County School Districts, Astra Zeneca, CalPers, Hawaii Business Health Council, the Federal Reserve Bank, Payless/Rite Aid, Drugstore.com, Swedish Medical Center, Regence, Medco Health, Intermountain/Select Health and the Department of Health Services in CA, TX, WA, OR, MA, PA and AL.